BlackBerry Curve 9370: Detailed Noun Explanation (English)
The BlackBerry Curve 9370 is a compact entry-level BlackBerry OS smartphone announced in October 2011 and released in November 2011, part of BlackBerry’s iconic Curve series targeting business and casual users seeking reliable messaging, QWERTY productivity, and 3G connectivity. It features a 2.44-inch square display, BlackBerry OS 7.0, a 800MHz single-core processor, 5MP rear camera, and a slim 10.6mm all-in-one design with the signature BlackBerry physical QWERTY keyboard—one of the last Curve models with the classic BlackBerry OS before the brand’s shift to Android.
Basic Identity & Launch Info
| Item | Details |
|---|---|
| Full English Name | BlackBerry Curve 9370 |
| Model Code | 9370 (CDMA/GSM dual-mode variant) |
| Announcement & Release Date | Announced: October 18, 2011; Released: November 2011 (Global, U.S. carriers first) |
| Market Position | Entry-level business/casual smartphone; QWERTY productivity, messaging-focused |
| Key Taglines | “Slim Curve, Big Productivity”; “BlackBerry OS 7, Smarter Messaging”; “Pocket-Sized QWERTY” |
| 2011 Launch Price | ~$99.99 (2-year U.S. carrier contract); ~$349.99 (unlocked, global) |
| Network Compatibility | CDMA 2000 1x EV-DO Rev. A (U.S. Verizon/Sprint); GSM/EDGE (global roaming); 3G HSPA+ (variant-dependent) |
| SIM & Storage | Micro-SIM (GSM mode); no external storage expansion (fixed internal storage only) |
| Weight & Thickness | 98g; 10.6mm thick (slimmest Curve model at launch) |
| Color Options | Black, Purple |
Key Technical Specifications (English)
1. Display
| Parameter | Details |
|---|---|
| Type & Size | 2.44-inch TFT LCD capacitive touchscreen (limited touch functionality; optical trackpad primary navigation) |
| Resolution & PPI | 480×360 pixels (square aspect ratio), 246 ppi |
| Features & Protection | 262K colors; scratch-resistant plastic front; sunlight readability optimization (BlackBerry signature) |
| Navigation | Physical optical trackpad + four shortcut keys (Call, End, Menu, Back) + physical QWERTY keyboard |
2. Processor & Performance
| Parameter | Details |
|---|---|
| Chipset | Qualcomm MSM7627 (65nm) |
| CPU | Single-core 800MHz ARM Cortex-A5 |
| GPU | Qualcomm Adreno 200 |
| Memory & Storage | 512MB RAM; 4GB internal eMMC storage (non-expandable; ~2GB user-available) |
| Performance Highlights | Smooth BlackBerry OS 7.0 operation; fast email/SMS/MMS sync; basic web browsing (BlackBerry Browser); light app usage (BlackBerry World apps) |
3. Camera System
| Parameter | Details |
|---|---|
| Rear Camera | 5MP CMOS, f/2.8 aperture, fixed focus, LED flash, 2592×1944 pixel photo resolution |
| Front Camera | No front camera (video calling unsupported) |
| Video Capabilities | Rear: 480p (VGA)@30fps video recording (low-definition) |
| Key Camera Features | Digital zoom (4x), panorama, face detection, geotagging, basic image editing (on-device) |
4. Battery & Charging
| Parameter | Details |
|---|---|
| Type & Capacity | 1000mAh removable Li-ion battery (BlackBerry JM1 battery) |
| Charging | 5W standard charging via micro-USB 2.0; no fast charging; USB mass storage/charging |
| Battery Life | Up to 7 hours talk time (3G); up to 18 days standby (GSM); up to 12 days standby (CDMA); ~8 hours mixed use (messaging/browsing) |
| Power Features | BlackBerry Battery Saver mode; low-power radio management; customizable app background activity |
5. Design & Build
| Parameter | Details |
|---|---|
| Material | Matte plastic unibody frame; rubberized back panel for grip; plastic QWERTY keycaps (sculpted for typing) |
| Dimensions | 109×60×10.6mm (pocket-sized compact form factor) |
| Protection | No official IP rating; basic dust/splash resistance (unofficial, BlackBerry build quality) |
| Buttons & Ports | Volume rocker (side); mute key (side); micro-USB 2.0 port (bottom); 3.5mm audio jack (top); convenience key (customizable, side) |
6. Software & Connectivity
| Parameter | Details |
|---|---|
| OS | BlackBerry OS 7.0 (no official upgrades; last major OS for Curve series) |
| Core Software Features | BlackBerry Messenger (BBM, flagship messaging app); push email/calendar/contacts; BlackBerry Social Feeds (Facebook/Twitter/LinkedIn sync); BlackBerry Maps; Universal Search |
| Connectivity | – Cellular: 3G CDMA 2000 1x EV-DO Rev. A / GSM HSPA+; 2G EDGE/GPRS- Wi-Fi 802.11 b/g/n (2.4GHz only); Bluetooth 2.1 + EDR (A2DP, AVRCP)- GPS/A-GPS; BlackBerry Bridge (connect to BlackBerry PlayBook tablet)- No NFC, no Wi-Fi Direct |
| Sensors | Accelerometer (auto-rotate display); proximity sensor (call screen dimming); ambient light sensor (auto-brightness) |
| Productivity Features | Full physical QWERTY keyboard (6-row, BlackBerry classic layout); copy/paste; shortcut keys; encrypted messaging/email (BlackBerry Enterprise Server/BES support for business users) |
Core Unique Selling Points (USPs)
- Slim Classic QWERTY Design: 98g weight and 10.6mm thickness make it the slimmest Curve model of 2011, with the iconic BlackBerry physical QWERTY for fast, accurate typing—core for messaging/business users.
- Dual-Mode Network Support: CDMA/GSM dual-mode functionality enables global roaming, a key feature for international business users.
- BlackBerry OS 7.0 Refinements: The latest BlackBerry OS at launch with a faster browser, improved social media sync, and Universal Search, optimizing productivity for entry-level users.
- Enterprise-Ready Security: Native BlackBerry encryption for email/messaging, BES support, and remote wipe—critical for small business and enterprise users seeking budget business mobility.
- Long Battery Life for Compact Form: 1000mAh battery delivers industry-leading standby time (up to 18 days) and reliable talk time, a BlackBerry signature strength.
Common Terminology Clarification
Optical Trackpad: BlackBerry’s replacement for the trackball, a touch-sensitive optical navigation pad for precise menu/scrolling control (no moving parts, more durable).
BlackBerry OS 7.0: The last major proprietary BlackBerry OS released in 2011, featuring a revamped browser, social media integration, and performance tweaks—superseded by BlackBerry 10 in 2013.
CDMA/GSM Dual-Mode: Supports both CDMA (U.S. CDMA carriers: Verizon/Sprint) and GSM (global) networks, enabling seamless roaming without swapping devices.
BlackBerry Messenger (BBM): BlackBerry’s iconic encrypted instant messaging app, the brand’s flagship feature for personal and business communication in the 2010s.
BlackBerry Bridge: A proprietary feature linking the Curve 9370 to the BlackBerry PlayBook tablet, enabling tablet access to phone’s email, internet, and BBM.
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