BLU G51 (2022)
The BLU G51 is an entry-level unlocked Android smartphone released by BLU Products on June 3, 2022. It is positioned for budget users prioritizing basic daily functions, dual SIM flexibility, and a compact design, with key selling points including Android 11 (Go Edition), a rear fingerprint scanner, and expandable storage, all at an affordable price pointBLU Products.
Core Overview & Positioning
| Attribute | Details |
|---|---|
| Launch Date | June 3, 2022 (Global release) |
| Market Position | Entry-level unlocked smartphone |
| Target Audience | Budget users, first-time smartphone owners, dual SIM users, secondary device users |
| Key Selling Points | 6.1-inch HD+ Infinity IPS LCD, Android 11 (Go Edition), MediaTek Helio A22, expandable storage up to 128GB, dual SIM, rear fingerprint scanner |
| Launch Price (US) | ~$69.99 (unlocked, 2GB RAM + 32GB storage) |
| Color Options | Black, Blue, Gold, Green, SilverBLU Products |
Full Technical Specifications
Display
- Type: 6.1-inch HD+ Infinity IPS LCD
- Resolution: 720×1520 pixels (20:9 aspect ratio, ~278 ppi)
- Features: Infinity edge design, 16.7M colors, 60Hz refresh rate, basic sunlight visibility
- Protection: Standard scratch-resistant glass (no Gorilla Glass specified)BLU Products
Performance & Software
- Processor: MediaTek Helio A22 (MT6761, 12nm), 2.0GHz quad-core ARM Cortex-A53
- GPU: PowerVR GE8320
- Memory: 2GB LPDDR4X RAM
- Storage: 32GB internal eMMC 5.1 storage (expandable via microSD card up to 128GB)
- Operating System: Android 11 (Go Edition, optimized for low RAM, minimal bloatware)
- Software Features: Google Mobile Services (GMS), dual SIM management, basic customizationsBLU Products
Camera System
Rear Camera (Dual Setup)
- Main Sensor: 8MP (f/2.0 aperture, LED flash)
- Secondary Sensor: 2MP (depth/portrait lens)
- Video Recording: 1080p @ 30fps
- Features: HDR, panorama, portrait mode
Front Camera
- 8MP sensor (f/2.2 aperture)
- Video Recording: 720p @ 30fps
- Features: Basic beauty mode, video calling supportBLU Products
Battery & Charging
- Capacity: 3000 mAh non-removable Li-Po battery
- Charging: microUSB 2.0 (5V/1A, no fast charging)
- Battery Life: Up to 10 hours talk time (3G), up to 250 hours standby (typical use)BLU Products
Build & Design
- Dimensions: 155.3×73.5×9.5 mm
- Weight: 166 g
- Build Material: Plastic back with textured pattern, plastic frame
- Form Factor: Dual Nano-SIM (dual stand-by)
Connectivity
- Network: 4G LTE (bands 2/3/4/5/7/12/17/28/66), 3G HSPA+, 2G GSM (quad bands)
- Wireless: Wi-Fi 802.11 a/b/g/n, Bluetooth 4.2, GPS
- Ports: microUSB 2.0, 3.5mm headphone jack
- Security: Rear-mounted fingerprint scanner, accelerometer, proximity sensorBLU Products
Core Features & User Experience Highlights
1. Compact & Stylish Design
The 6.1-inch display and 166g weight make it easy to hold, while the Eurocentric design with clean lines adds a touch of style for an entry-level deviceBLU Products.
2. Android 11 (Go Edition)
Optimized for 2GB RAM, it offers faster performance, less storage usage, and essential Google apps, ideal for first-time usersBLU Products.
3. Dual SIM & Expandable Storage
Dual Nano-SIM support allows separate personal and work numbers, and microSD expansion up to 128GB solves storage constraintsBLU Products.
4. Rear Fingerprint Scanner
Provides secure and convenient unlocking, a notable feature for an entry-level phoneBLU Products.
Advantages & Limitations
| Advantages | Limitations |
|---|---|
| Affordable price (~$70) with essential features | No fast charging (microUSB 2.0, slow charging speed) |
| Compact 6.1-inch display for one-handed use | 3000 mAh battery may not last a full day with heavy use |
| Android 11 (Go Edition) optimized for low RAM | Basic 8MP/2MP rear cameras with limited low-light performance |
| Dual SIM and expandable storage up to 128GB | No water/dust resistance |
| Rear fingerprint scanner for security | Plastic build with no premium glass protection |
Target Markets & Use Cases
- Budget Shoppers: Perfect for users needing calls, texts, social media, and basic apps without high cost.
- First-Time Smartphone Users: Simple interface and optimized OS make it easy to learn.
- Dual SIM Users: Ideal for managing two numbers (personal/work, local/roaming).
- Secondary Device Users: Great as a backup phone or for travel due to dual SIM and affordability.
Legacy & Market Impact
The BLU G51 continues BLU’s focus on affordable entry-level unlocked smartphones for the US market. It competes with devices like the Nokia C series and Moto E series, emphasizing value, dual SIM, and essential features, solidifying BLU’s position in the budget smartphone segment.
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