Ruigu Electronic

BLU J12 Review: Affordable Android Smartphone for 2024

BLU J12 (2024): Detailed Noun Explanation (English)

The BLU J12 (Model Code: J518E_63AD3EFM20_G10U, FCC ID: YHLBLU12H) is a 2024 entry – level unlocked Android smartphone released in Q3 2024, featuring a 6.5 – inch HD Infinity Display, Unisoc SC9863A3Q chipset, dual 8MP rear cameras, and a 4000mAh battery. It is designed for budget – minded users who prioritize basic functionality, stylish design, and affordable pricingBLU Products.

Basic Identity & Launch Info

ItemDetails
Full English NameBLU J12
Model CodesJ518E_63AD3EFM20_G10U (hardware); YHLBLU12H (FCC)
Announcement/ReleaseQ3 2024 (released); no official unveiling event announced
Market PositionEntry – level unlocked smartphone; daily basic use, budget – oriented
Key Taglines“Stylish Practicality”; “Everyday Essential, Effortless Style”
2024 Starting Price~$89 (2GB+4GB Xtra RAM + 64GB, US unlocked)

Key Technical Specifications (English)

1. Display

ParameterDetails
Type & Size6.5 – inch HD IPS TFT Infinity Display (19.5:9 aspect ratio)
Resolution576×1280 (HD), 216 ppi
Refresh Rate & Color60Hz; 16.7M colors, ~80.5% screen – to – body ratio
ProtectionBasic scratch – resistant glass (non – Gorilla Glass)

2. Processor & Performance

ParameterDetails
ChipsetUnisoc SC9863A3Q (28nm, 1.6GHz)
CPUOcta – core (8×1.6GHz Cortex – A55)
GPUIMG PowerVR GE8320
Memory & Storage2GB LPDDR4X RAM (expandable to 6GB via 4GB Xtra RAM); 64GB eMMC 5.1 (expandable up to 256GB microSD, dual – Nano SIM, dual stand – by)
Game FeaturesBasic casual gaming support, no advanced gaming optimization

3. Camera System

ParameterDetails
Rear Dual Camera– 8MP main (f/2.0, LED flash) – 8MP auxiliary (for portrait/basic scene enhancement)
Front Camera5MP (f/2.2, 1080p@30fps video)
Video Capabilities1080p@30fps (main/front); no 4K video support
Key Camera FeaturesHDR, panorama, basic AI scene detection

4. Battery & Charging

ParameterDetails
Capacity4000mAh non – removable Li – ion
Charging10W USB – C charging (no fast/wireless charging)
Battery LifeUp to 2 days of light use (claimed); ~12h video playback

5. Design & Build

ParameterDetails
MaterialPlastic frame; plastic back with geometric pattern
Dimensions166×76.3×9.7mm
Weight213g
Color OptionsBlue, Ice, Orange, Purple
ProtectionNo IP rating (not water/dust – resistant)
ButtonsSide – mounted power/volume keys; no fingerprint sensor

6. Software & Connectivity

ParameterDetails
OSAndroid 14 (stock – like, minimal bloatware)
Connectivity4G LTE (bands 2/3/4/5/12/17/28/66/71); Wi – Fi 4 (802.11a/b/g/n); Bluetooth 4.1; GPS; FM radio; USB – C 2.0
AudioSingle bottom – firing speaker; 3.5mm audio jack
SecurityBasic face unlock (no fingerprint sensor)

Core Unique Selling Points (USPs)

  1. Affordable Stylish Design: Intricate geometric patterns and four color options at an entry – level price.
  2. Expandable Memory & Storage: Xtra RAM (up to 6GB total) and 64GB storage + microSD expansion for basic storage needs.
  3. Basic Daily Battery Life: 4000mAh battery for all – day basic use without frequent charging.
  4. Dual Camera Setup: Dual 8MP rear cameras for simple portrait and daily photography.
  5. Budget – Friendly: Unlocked at ~$89, ideal for first – time smartphone users or secondary devices.

Common Terminology Clarification

HD Resolution: 576×1280 pixels, suitable for basic media viewing and web browsing.

Infinity Display: BLU’s term for a display with a small punch – hole front camera, maximizing screen space.

Xtra RAM: BLU’s memory expansion tech that uses internal storage as virtual RAM to boost multitasking performance.

Unlocked: Works with major US carriers (T – Mobile, AT&T, etc.) and global GSM networks, no carrier lock.

Unisoc SC9863A3Q: An entry – level chipset balancing basic performance and power efficiency for daily tasks.

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