BLU G35 Review: Affordable Unlocked Smartphone for 2025

BLU G35 (2025)

The BLU G35 is a budget-friendly unlocked Android smartphone released by BLU Products in Q2 2025, positioned as an entry-level device for users seeking basic daily functionality, a large display, and expandable storage at an affordable price. It targets value-conscious consumers, including first-time smartphone users, budget shoppers, and those needing a secondary device, with key selling points like Android 14, a 6.5-inch HD+ display, and dual SIM supportBLU Products.

Core Overview & Positioning

Attribute	Details
Launch Date	Q2 2025 (Global release)
Market Position	Entry-level unlocked smartphone
Target Audience	Budget users, first-time smartphone owners, secondary device users
Key Selling Points	6.5-inch HD+ Infinity Display, Android 14, Unisoc 9863 octa-core processor, expandable storage up to 256GB, dual SIM, USB-C
Launch Price (US)	~$64.99 (unlocked, US version with 1-year warranty)
Color Options	Black, Blue, GreyBLU Products

Full Technical Specifications

Display

Type: 6.5-inch HD+ Infinity IPS LCD
Resolution: 720×1600 pixels (20:9 aspect ratio, ~269 ppi)
Features: Infinity edge design, 16.7M colors, 60Hz refresh rate, basic sunlight visibility enhancementBLU Products
Protection: Standard scratch-resistant glass (no Gorilla Glass specified)

Performance & Software

Processor: Unisoc 9863 (28nm), 1.6GHz octa-core ARM Cortex-A55 (4×1.6GHz + 4×1.2GHz)
GPU: PowerVR GE8322
Memory: 3GB LPDDR3 RAM
Storage: 32GB internal eMMC storage (expandable via microSD card up to 256GB)
Operating System: Android 14 (stock-like UI, minimal bloatware)
Software Features: Google Mobile Services (GMS), basic customizations, dual SIM managementBLU Products

Camera System

Rear Camera

Main Sensor: 8MP (f/2.0 aperture, LED flash)
Secondary Sensor: 8MP (unspecified auxiliary lens, likely for depth/portrait mode)
Video Recording: 1080p @ 30fps
Features: HDR, panorama, portrait mode, basic night modeBLU Products

Front Camera

5MP sensor (f/2.2 aperture)
Video Recording: 720p @ 30fps
Features: Basic beauty mode, video calling supportBLU Products

Battery & Charging

Capacity: 3000 mAh non-removable Li-Ion battery
Charging: USB Type-C 2.0 (5V/1.5A, no fast charging)
Battery Life: Up to 12 hours talk time (3G), up to 300 hours standby (typical use)BLU Products

Build & Design

Dimensions: 165.3×76.6×9.8 mm
Weight: 184 g
Build Material: Plastic back (textured pattern) with plastic frame
Form Factor: Single SIM + microSD or Dual SIM (nano-SIM, dual stand-by)

Connectivity

Network: 4G LTE (bands 2/4/5/12/17/66/71), 3G HSPA+, 2G GSM (quad bands)BLU Products
Wireless: Wi-Fi 802.11 b/g/n (2.4GHz), Bluetooth 4.1 (A2DP), GPS/A-GPS
Ports: USB Type-C 2.0, 3.5mm headphone jack
Security: AI Face ID (no fingerprint scanner)
Other: HAC compatible, dual SIM supportBLU Products

Core Features & User Experience Highlights

1. Large Display for Multimedia

The 6.5-inch HD+ Infinity Display offers a spacious viewing area for streaming videos, browsing the web, and using social media, making it suitable for casual media consumptionBLU Products.

2. Android 14 & Stock-Like UI

The device runs Android 14 with minimal bloatware, ensuring a clean user experience and access to the latest Google apps and security patches (for the supported period)BLU Products.

3. Expandable Storage & Dual SIM

With 32GB internal storage expandable up to 256GB, users can store large media files without worrying about space constraints. Dual SIM support allows for separate personal and work numbersBLU Products.

4. USB-C Port

The inclusion of USB-C (instead of micro-USB) is a notable upgrade for an entry-level device, offering faster data transfer and more versatile charging optionsBLU Products.

Advantages & Limitations

Advantages	Limitations
Affordable price (~$65) with Android 14	No fast charging (standard 5V/1.5A is slow)
Large 6.5-inch display for media consumption	3000 mAh battery may struggle with heavy use (short screen-on time)
Expandable storage up to 256GB	Basic 8MP/5MP cameras with limited low-light performance
USB-C port for modern connectivity	No fingerprint scanner (only AI Face ID, less secure)
Dual SIM support for flexibility	Plastic build with no premium glass protection

Target Markets & Use Cases

Budget Shoppers: Ideal for users who want a basic smartphone without spending much, focusing on calls, texts, social media, and streaming.
First-Time Smartphone Users: Simple interface and Android 14 make it easy to learn and use.
Secondary Device Users: Perfect as a backup phone or for travel, thanks to dual SIM and affordable pricing.
Light Media Consumers: The large display is suitable for casual video watching and web browsing.

Legacy & Market Impact

The BLU G35 continues BLU’s tradition of offering low-cost unlocked smartphones with essential features for the US market. It competes with other entry-level devices like the Moto E series and Nokia C series, emphasizing affordability, Android 14, and a large display. While it lacks premium features like fast charging or a high-resolution camera, it meets the needs of budget-conscious consumers who prioritize basic functionality and valueBLU Products.