OPPO A103 (2008) – OPPO’s First Mobile Phone (Non-Smartphone, Feature Phone)
The OPPO A103 is OPPO’s first mobile phone, released in May 2008, known as the “Smiley Face Phone” for its iconic rear design. It is a feature phone (not a smartphone by modern standards) focusing on music, design, and daily usability, laying the foundation for OPPO’s later mobile product lines.
Core Specifications
| Feature Category | Detailed Information |
|---|---|
| Launch Details | Released in May 2008; original price: ~CNY 1198–1298; colors: Champagne Gold, Fantasy Purple |
| Form Factor & Design | Bar-style (candybar) with metal front panel; dimensions: 113×50×14mm, weight: 105g; iconic “smiley face” rear (130MP camera + selfie mirror + speaker) |
| Display | 2.4-inch 260K-color QVGA (240×320) TFT LCD; clear color reproduction and decent viewing angles |
| Processor & Memory | Proprietary platform; 64MB RAM; expandable via microSD (up to 2GB) |
| Camera System | Rear: 1.3MP CMOS (max 1280×1024 photos, 176×144 videos); selfie mirror; basic shooting modes (white balance, night mode) |
| Audio & Multimedia | Wolfson audio chip; OPLAYER with equalizer, background play, lyrics display; supports MP3/AAC/AMR, MP4/3GP; 3.5mm audio jack, Bluetooth A2DP |
| Battery & Charging | 900mAh removable Li-ion; ~200 mins talk, ~200 hrs standby; mini-USB charging |
| Connectivity | Single Mini-SIM; GSM 900/1800MHz, GPRS; Bluetooth 2.0; mini-USB 2.0 (storage, webcam, serial) |
| Software & Features | Proprietary OS; T9 keypad; Java MIDP 2.0; OPPO 乐园；basic tools (calendar, alarm, e-dictionary) |
Key Selling Points
- Iconic Smiley Design: The rear “smiley face” (camera + mirror + speaker) became a memorable symbol, differentiating it from competitors.
- Premium Audio: Wolfson chip delivered CD-like sound quality, leveraging OPPO’s legacy in portable media players.
- Durable Build: Metal front panel enhanced scratch resistance and premium feel.
- Balanced Usability: 2.4-inch QVGA screen, expandable storage, and essential features met daily needs at an affordable price.
Market Positioning & Legacy
Legacy: Marked OPPO’s entry into the mobile market, sold over 1 million units in its first year; established OPPO’s focus on design and audio, paving the way for later smartphone success (e.g., Find, Reno, K series).
Positioning: Entry-level feature phone targeting young users seeking style, music, and simplicity, priced for mass appeal.
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